Death of a Salesman
Why Marketing is the new Sales ... In Arthur Miller’s classic post war play Death of a Salesman, Willy Loman believed that a winning personality was the key to sales success. In today’s digital age, so much more than a slick sales pitch is needed. Think about buyers and decision makers. Are they any more informed than they used to be? Are they somehow smarter, wiser, and harder to sell to? Is it like claiming footballers are better today because the facilities and equipment h
