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    Death of a Salesman

    Death of a Salesman

    Why Marketing is the new Sales ... In Arthur Miller’s classic post war play Death of a Salesman, Willy Loman believed that a winning personality was the key to sales success. In today’s digital age, so much more than a slick sales pitch is needed. Think about buyers and decision makers. Are they any more informed than they used to be? Are they somehow smarter, wiser, and harder to sell to? Is it like claiming footballers are better today because the facilities and equipment h
    Recent Posts
    The Case of the Dissatisfied Client

    The Case of the Dissatisfied Client

    The Case of the Marketing Train Wreck

    The Case of the Marketing Train Wreck

    Postcard from the Future

    Postcard from the Future

    Even we can’t work out what it is we do!

    Even we can’t work out what it is we do!

    Ditch Your Feeble Business Persona

    Ditch Your Feeble Business Persona

    A Rude Awakening for Business Dinosaurs

    A Rude Awakening for Business Dinosaurs

    Death of a Salesman

    Death of a Salesman

    ‘Gig Economy’ will solve lamentable recruitment hit rates.

    ‘Gig Economy’ will solve lamentable recruitment hit rates.

    Time paupers, recruitment delays and non-techy tech

    Time paupers, recruitment delays and non-techy tech

    Stop wading through candidate MUD!

    Stop wading through candidate MUD!

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