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    Survival of the nicest

    Survival of the nicest

    Thoughts by Elina Oost: My grandfather owned a garage and he was proudly determined to look after his customers. To him, service was everything, and in his eyes, a good reputation enabled him to hold his head high when he walked through town. He used to tell me 'the customer is king, you have to do all it takes to help and satisfy your customers'. So the bottom line, when a car left the garage, was not that it was fixed in the opinion of the mechanic, but that it was fixed, c
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    The Case of the Dissatisfied Client

    The Case of the Dissatisfied Client

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    The Case of the Marketing Train Wreck

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    Postcard from the Future

    Even we can’t work out what it is we do!

    Even we can’t work out what it is we do!

    Ditch Your Feeble Business Persona

    Ditch Your Feeble Business Persona

    A Rude Awakening for Business Dinosaurs

    A Rude Awakening for Business Dinosaurs

    Death of a Salesman

    Death of a Salesman

    ‘Gig Economy’ will solve lamentable recruitment hit rates.

    ‘Gig Economy’ will solve lamentable recruitment hit rates.

    Time paupers, recruitment delays and non-techy tech

    Time paupers, recruitment delays and non-techy tech

    Stop wading through candidate MUD!

    Stop wading through candidate MUD!

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