James Porter
As Popular as a French Kiss at a Family Reunion
Sales campaigns and new business drives run constantly nowadays, it’s business as usual. But ask any salesperson, and they'll tell you...
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Copywriter - James Porter
Oct 142 min read
3 Marketing Banana Skins to Avoid
Website investment is so often wasted as basic oversights render initiatives pointless.
18 views0 comments
James Porter
Dec 5, 20232 min read
The Case of the Underwhelmed Client
Have you ever fallen victim to the assumption that the person selling to you is the person you'll be dealing with going forward? I know I...
23 views0 comments
James Porter
Oct 31, 20232 min read
The Case of the Forgotten Strategy
Thought Leadership & Insight … Are You Asleep at the Wheel? Blogs and insight articles on your website were so important a few years ago,...
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Copywriter - James Porter
Oct 25, 20234 min read
The Case of the Marketing Train Wreck
Regardless of your business, the competition is always fierce - so why do so many companies neglect their digital presence? Or maybe they...
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Copywriter - James Porter
Oct 1, 20232 min read
Postcard from the Future - Revisited.
I think you called it the 'Gig Economy’, people working for themselves and offering their services on a freelance basis. Self-employed...
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Copywriter - James Porter
Sep 1, 20232 min read
The Case of the Dissatisfied Client
Why Big isn’t always Beautiful. It’s a fine balance selecting the right supplier … they need the capability and scale to handle your...
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James Porter
Oct 2, 20202 min read
Nobody understands what we do!
Digital Content - The Good, the Bad, & the Ugly. So many websites are full of weak content, with shockingly bad prose ranging from the...
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James Porter
Sep 24, 20204 min read
Ditch Your Feeble Business Persona
5 Simple Ways to Stand Head & Shoulders Above the Competition. Whatever business you’re in today, the competition is almost certainly...
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James Porter
Aug 27, 20202 min read
A Rude Awakening for Business Dinosaurs
Organisations large and small are finally facing a workstyle future that should have been obvious years ago. A shame it’s taken a global...
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James Porter
Jun 26, 20203 min read
Death of a Salesman
Why Marketing is the new Sales ... In Arthur Miller’s classic post war play Death of a Salesman, Willy Loman believed that a winning...
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Copywriter - James Porter
Jan 25, 20191 min read
‘Gig Economy’ will solve lamentable recruitment hit rates.
In our free time and personal life, we truly value time and money. We wouldn’t drive 10 miles to a popular restaurant on a Saturday...
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Copywriter - James Porter
Nov 21, 20182 min read
Time paupers, recruitment delays and non-techy tech
Everyone’s ‘running hot’ these days as businesses demand their pound of flesh, and ambitious employees jockey for position in the...
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Copywriter - James Porter
Sep 25, 20182 min read
Stop wading through candidate MUD!
The 80:20 rule can be applied to most things, and recruitment is no exception. Typically 80% of applicants are either unsuitable or not...
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Copywriter - James Porter
Sep 25, 20181 min read
7 seconds … are you kidding me?
How often are you been disappointed the moment a candidate walks in the door? That's because it takes around 7 seconds to assess people,...
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Copywriter - James Porter
Sep 6, 20173 min read
Survival of the nicest
Thoughts by Elina Oost: My grandfather owned a garage and he was proudly determined to look after his customers. To him, service was...
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Copywriter - James Porter
Aug 1, 20172 min read
The End of History and the Return of Dreams
It’s a play on words of course – taken from Robert Kagan’s great book ‘The End of Dreams and the Return of History’ – where he highlights...
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Copywriter - James Porter
Jul 7, 20173 min read
Has remote working become very last century?
London Calling. Back in the mid-80s, everyone piled into London once their university or college days were over. It made sense – the...
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Copywriter - James Porter
Jul 7, 20174 min read
People come for style but they stay for substance
You don’t expect the manufacturer of audio headset equipment to be an expert on physical workplaces, but Paul Dunne of Plantronics made...
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Copywriter - James Porter
Mar 28, 20173 min read
PowerPoint & Chocolate Biscuits
If you can't feed a team with two pizzas, it's too large, says Amazon's CEO, Jeff Bezos. Urban myth or many a true word said in jest?...
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