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A Brave New World for Marketing?
AI Driven Content - Not so Brave or Smart! Nobody can doubt the speed with which AI has become mainstream in our lives. Companies are naturally trying to lower costs by using AI to do as many mundane tasks as they can. Marketing managers are actively developing content by jotting down thoughts and opinions, and asking AI to convert them into credible articles. And there’s no doubt it’s helping companies update their websites and keep content flowing, all in an attempt to driv
James Porter
Feb 102 min read


Case Studies - The Power and the Glory
If you have great relationships with satisfied clients and you're not turning these into Case Studies, you're wasting an opportunity
Copywriter - James Porter
Dec 3, 20242 min read


3 Marketing Banana Skins to Avoid
Website investment is so often wasted as basic oversights render initiatives pointless.
Copywriter - James Porter
Oct 14, 20242 min read


The Case of the Underwhelmed Client
Have you ever fallen victim to the assumption that the person selling to you is the person you'll be dealing with going forward? I know I...
James Porter
Dec 5, 20232 min read
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